Honest Advice
We give honest advice that puts you back in control - using, fixing, and upgrading without the marketing nonsense tricking you into wasting your money on stuff you don't need. You buy when you need to, not because you got conned into thinking it will make you live happily ever after.
the whole truth
Every manufacturer is rated so you instantly see all the hidden costs - not just the price tag - to humans, animals, environments, and society. The whole truth, right there, 'on the shelf next to the price' - putting you in control of whether your hard earned money is used to hurt or help your world.
Doing Good
We are a social enterprise so, when you buy from us, at least 60% of the profits are donated to community projects that make your world better; the rest is invested in the business so we can do more good - no 'fat cat' shareholders here!
Our 5 Rs
Most people will tell you about the 3Rs but we think that their approach is wrong – they want you to think about the waste you produce but the real, and far bigger, problem happens long before you walk to your bin.
Every kilo of 'stuff' we buy uses about 8½ kilos of the Earth's resources, and most of this extra material becomes polluting waste; and, as if that's not bad enough, some precious metals we need are likely to run out by 2030 (Cohen, 2007)
Sustainable living starts before the purchase, before the Earth is ruined, humans exploited, animals harmed, and bribes paid – it starts by us not placing that order – using less, means less waste.
Reject...
Don't buy it in the first place!
Rethink...
Choose alternatives that waste fewer resources, like rechargeable batteries.
Reduce...
Conserve resources – water, energy, and environments that recycle them for free.
Reuse...
Service, repair, upgrade, or give/swap with someone who can use it.
Recycle...
A last resort, where materials are recovered not wasted.